Forbes 30 Under 30
Our founders named to the front page of the Retail category for building Hears and Dore & Rose from zero to a 9-figure portfolio.
One Of A Kind Brands
OOAK is a global brand-building group developing and scaling modern consumer brands across fashion, accessories, and lifestyle. Home to original brands such as Dore & Rose and Hears, with a portfolio expanded through the strategic acquisition of complementary brands.
Our Brands
What We’ve Built
Annual revenue
100M+
Brand growth
20% MoM
Countries
70+
Locations
1,000+
The Founders
OOAK was founded by Vince Nijhof, Nick Nijhof, and Bob Verlaat, bringing together performance marketing, brand building, and operational scale into one holding group.
The team has built consumer brands from first product to 9-figure revenue. At OOAK, performance drives acquisition, operations create the foundation for scale, and brand is what makes it last.
Brands that stand out
A portfolio of brands, recognition, and milestones built within the OOAK ecosystem.
Hears × Saint Laurent
A limited-edition earplug with Saint Laurent Rive Droite, featuring the Cassandre logo on matte black — available in Paris, Los Angeles, and online at ysl.com.
Red Dot Design Award
Hears awarded one of the most respected product design recognitions in the world — competing against thousands of entries.
Hears × Pacha
Official hearing protection partner of Pacha Ibiza for the 2025 season — a limited-edition earplug featuring the iconic cherry logo.
iF Design Award
Hears Plus Earplugs recognised by the iF Design Award — one of the oldest and most prestigious design competitions in the world.
Amsterdam Dance Event
Official hearing protection partner of ADE — 400,000 attendees, 1,000 events, 200 venues. Hears on every dancefloor.
Sónar Festival
The first festival in Spain to prioritize hearing protection — Hears earplugs available across stages and venues throughout Sónar.
Dore & Rose × Hotels
A silk pillowcase brand positioned as beauty, now stocked in some of the most prestigious hotels in the world.
Forbes 30 Under 30
Our founders named to the front page of the Retail category for building Hears and Dore & Rose from zero to a 9-figure portfolio.
Hears × Saint Laurent
A limited-edition earplug with Saint Laurent Rive Droite, featuring the Cassandre logo on matte black — available in Paris, Los Angeles, and online at ysl.com.
Red Dot Design Award
Hears awarded one of the most respected product design recognitions in the world — competing against thousands of entries.
Hears × Pacha
Official hearing protection partner of Pacha Ibiza for the 2025 season — a limited-edition earplug featuring the iconic cherry logo.
iF Design Award
Hears Plus Earplugs recognised by the iF Design Award — one of the oldest and most prestigious design competitions in the world.
Amsterdam Dance Event
Official hearing protection partner of ADE — 400,000 attendees, 1,000 events, 200 venues. Hears on every dancefloor.
Sónar Festival
The first festival in Spain to prioritize hearing protection — Hears earplugs available across stages and venues throughout Sónar.
Dore & Rose × Hotels
A silk pillowcase brand positioned as beauty, now stocked in some of the most prestigious hotels in the world.
Work directly with the founders of OOAK
Calls with OOAK's Founders
You’ll get implementable advice on how to grow your brand through live calls.
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License Our Systems
You’ll plug into ready-to-use frameworks and strategies so execution becomes immediate.
9-Figure Way
You’ll see how to run advertising, supply chain, systems, and brand building the way 9-figure operators do it.
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Build The Bigger Picture
You’ll understand the bigger picture: how to build an actual brand, not just run ads.
