The 9-figure
operating system
for e-commerce brands

OOAK Advisory is the front layer of OOAK Brandgroup, a portfolio of 9-figure DTC brands in combined revenue. A strategic way for us to connect with the top operators in the scene. We work directly with qualified brands to implement the exact systems, frameworks, and playbooks we use to run our own brands. It's operational infrastructure built by founders who are actively scaling brands right now, delivered alongside a network of operators all doing €100k+/month minimum.

Sometimes the unlock between 100K a month or 100K a day is getting access and insights on the right information or just a push in the right direction, remove all the noise that's outside, mixed signals and mixed opinions. OOAK Advisory is built specifically for DTC brand operators doing €100k+/month who want to scale without everything depending on them personally. At this stage, it's easy to get stuck juggling ads, hiring, supply chain and brand building all at once. Our platform exists to give you the systems and founder access you need so you can start operating with a clear playbook. If you're under €100k/month, we'd recommend consuming our free content and coming back when you've hit that threshold.

That depends on how fast you implement, but most operators see meaningful impact within the first 30 to 60 days. Because we only work with brands already generating serious revenue, it often takes just one system installed, one bottleneck removed, or one key insight to unlock a significant shift. We're not starting from zero with you. You already have the brand and the revenue, we give you the infrastructure to compound it.

Yes. Vince, Nick, and Bob are active inside Advisory, leading weekly calls, reviewing strategy, and accessible through the community. These aren't outsourced mentors or hired coaches. You're working with the same team that built and operates a portfolio approaching 9 figures.

Most programs in this space are built by people who used to run brands or who advise brands from the outside. OOAK is different because everything inside comes from brands we actively operate right now: Hears, Dore & Rose, and others across our portfolio. You're not learning theory or borrowing frameworks from case studies. You're plugging into the actual operating system running real businesses at scale, with direct access to the founders who built it. The room is also different: minimum €100k/month means you're surrounded by real operators, not beginners.

No. OOAK Advisory is a deployable operating system delivered on Day 1, live founder-led calls where you solve real problems in real time, and a vetted network of operators at your level. The modules and playbooks that do exist are extracted directly from our own brands and designed to be implemented immediately, not consumed like content. Think infrastructure and blueprints, not just education on how to start your Shopify store.

Advisory is the entry point into the OOAK ecosystem. For operators at higher stages who need direct, weekly founder involvement in their business, we offer 1:1 Founder Advisory tiers with deeper access and longer engagement. Apply through the same form. We review every application and route you to the tier that matches where your brand is right now.

You fill out a short application. It takes about 3 minutes. We review every submission within 48 hours. If your brand qualifies, you'll be invited to a call with our team to align on the right tier and get any remaining questions answered. We're selective because the room only works if the operators inside are at the right level.